THE ANIMATION, VFX & GAMING INDUSTRY
No longer are cutting-edge VFX and Animation reserved for hallowed Hollywood budgets. Today, for every Transformers there’s an Ra.One. And the fact that more than 70% of all of Hollywood’s VFX production happens in India says a lot about the future of these sectors. Consider this, Between Prime Focus and Reliance Dreamworks (a joint venture between Anil Ambani and Steven Spielberg), they garnered 16 nominations at this year’s Academy Awards; otherwise known as the Oscars. It brings to focus India’s increasing clout in the global VFX market. Growing at phenomenal rate, the animation, VFX and gaming industry together is set to cross $ 1 billion* in 2013. The gaming industry, the fastest growing among them, is estimated to grow at a staggering 49%* this year. This leads to an exponential growth in the number of jobs and placement opportunities in the industry, making MAAC the perfect career choice.
Over the years, the Animation & Gaming industry has seen the entry of many global majors who have tapped into India’s talent pool for offshore delivery of services. While initial work offshored to India was low end and support oriented, India is now seen as a leading destination for high end, skill based activities. As a result, there has been an uptake of activities around co-production of animation movies that involve participation of Indian studios across the value chain. Increased availability of latest games at lower price points and newer pricing models has made gaming an attractive industry in India. However, the industry being in a nascent stage of development, it is critical to nurture this industry for it to be able to compete at a global scale. *NASSCOM
WHY MAAC FOR ANIMATION, VFX & GAME CAREER?
MAAC was established in 2001 and it has courses which are specially designed to faster creative thinking and visualization. This, along with our constantly updated curricula, state-of-the-art infrastructure, highly skilled faculty and hands-on training on live projects, ensures we are always relevant to the industry. Today, we can proudly claim to be the premiere institute for new media, animation and VFX education.
LET’S HAVE A LOOK TO KEY HIGHLIGHTS DURING FY2011
In 2010, the Animation, VFX and post production industry witnessed a growth of 17.5 per cent over 2009 to reach Rs 23.6 billion. The growth was largely led by the VFX segment which grew by 42 per cent and post production which grew by 17 per cent* In 2010, the Animation industry grew by 10 per cent to touch Rs 10 billion*Domestic companies have started to focus on improving quality and the creation of original IP, which can be leveraged in terms of merchandizing and broadcast revenues. New business models have evolved in the marketplace, to successfully tackle current challenges such as piracy, lack of effective distribution etc, which has led to increased market penetration, and heightened awareness about the animation and gaming industry.
Consolidation in the industry will continue in the coming 3 to 5 years, with smaller facilities likely to get absorbed by larger players and the studio model expected to gain dominance in India. While the growing demand for television content continues to be a key driver for growth of the animation industry, the demand supply issue for trained talent still exists, though vocational programs are being introduced along with regular curriculum to offset this demand. Recognizing this industry as a significant user of technology, and to play a seminal role in developing India’s domestic media and entertainment industry, NASSCOM formed NAGFO (NASSCOM Animation & Gaming Forum) to catalyze the growth of the industry and also establish an interface with the government.