Guidelines of Logo Design

Guidelines of Logo Design

Good logo design requires a complex mixture of design skills, skillful application, and creative theory. Any designer worth their salt can create a fit-for-purpose logo, but mastering all aspects of the craft takes time.

Logo design is just one small subset of branding which these days can incorporate a dizzying number of activation points. So here are two design tips to help you improve your branding work from the research phase, through the varied stages of logo design craft, and finally the application of the mark.

 [1] Logo Design Strategy

1. Understand your competition

Before you start working up a logo design concept, ensure you research your target market thoroughly. The client should be able to provide some information about their competitors.

Compare all the logos in their competitive set. This research reveals some entrench.

2. Ask the right questions

The strategy is becoming an increasingly important part of the branding process. What this means in practice will often depend on the scale of the project, but it all starts with asking the right questions.

The 5 things of the brand you are working on as a starting point: Why are we here?; What do we do?, What makes different?; Who are we here for?; What do we value the most?; and What’s our personality?

3. Stay flexible during the process

Once you formulate a strategy, you don’t have to set it in stone. It can be a two-way street. Some of conceptual, strategic ideas that work in theory may fall apart in practice when visualized conversely, a compelling visual solution that begins from left-field during the design stage can feedback into stage two and help emerge the strategy retrospectively.

4. A logo is just one ingredient

People now join with a brand through a huge variety of different touch points, and the logo is not always the first point of contact with their brand.

Always keep in mind that as you develop your logo design: stay versatile and flexible, and examine how the logo interacts with the rest of brand experience, from packaging to tone of voice.

 

[2] Shape of Logo Design

1. Strip it back to basics

Firstly the most important are simplicity. An excellent way to check the simplicity of your concept is to keep subtracting elements until you reach its most basic form. Be brutal here. Is it still recognizable if you sketch it quickly with a few rough strokes? What are its unique, defining features? Generally speaking, the simpler a logo design.

2. Understand shape psychology

The shape psychology goes far beyond the obvious. Often used as a symbol of the hugely popular design are the yellow triangle, red square and blue circle that shape and color can transcend cultural and language barriers.

3. Master grids and structure

It’s becoming common for design agencies to air their sketchbooks in public, whether on online platforms or as part of project case studies on their websites or released to the design press.

Often these workings include the technical side of a design composition, revealing and discussing the grid that underlies its production and the specific curves and angles that define the shape. Such projects can be valuable reference points to inform your work and can help make abstract design principles.

4. Employ negative space

The smart use of negative space in a mark can raise a smile, using wit to aid brand recognition.

Use of appropriately, negative space can also pack extra meaning into a logo design, reinforcing the theory that the simplification through subtraction can lead to a more memorable brand mark.

 

Kshitij Vivaan (Training Partner of MAAC Ahmadabad C.G Road) offers career courses in Animation, VFX, graphics, web designing & gaming for students from different cities of Rajasthan such as Ajmer and Kota. MAAC helps these students get the best job placements according to their skills and talents to get the best start to their Professional Careers.

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Why is there a need to know the Difference between Animation and Motion Graphics

Many people are using the term Animation in place of Motion Graphics and vice-versa since they think both terms are same.

Thus, understanding the differences not only help you realize a piece of knowledge but make you recognize that there are two different divisions where you can go. One is Animation Industry, and other is Motion Graphics Industry. Though both the divisions operate under the same roof, yet there is a divergence between the skills of the artists working on it.

1. Animation

The animation is any technique that implies images different from one another and played sequentially.

The animation is something where the modeling artists create a non-existing character with a computer, and a story is framed by other artists such as the Texturing Artists, Lighting Artists, Rigging Artists, and so on.

2. Motion Graphics

Motion Graphics is a broad term that usually defines computer-generated images that do not come from a 3D environment.

Motion Graphics are the various processes by which imagery is created and manipulated outside the setting of a live action by artists such as Compositors, Rotoscoping Artists, Matte  Painters, Keying Artists, etc.

What is Animation?

Earlier the Animation is made by exposing a series of frames or pictures which result in an illusion of apparent movement. At this age of Technology, we have High-Performance Workstation, which helped artists produce High Quality and more realistic animations.

Animation movies is a result of one’s vision and imagination. The most common examples of animation are the cartoon which you watched in childhood. There are many award-winning animated films. They are entirely based on fictional roles and build entirely in a studio of a number of studios. An animation film does not consist of real things or real human

The technique of photographing drawing or positions of models to create an illusion of movement when the film is shown in sequence.

What is Motion Graphics?

Motion Graphics is the process where Animation is embedded into a live action scene, i.e. something which is photographed using a real location, a camera, and actors. It is then processed using VFX Techniques, and various effects in the shot are composited into the scenery.

A matte painting is painted representing the landscape or distant location that allows filmmakers to create the illusion of an environment that is imaginary in real life otherwise impossible to build or visit

The truth is animation and motion graphics have a complex relationship. “Animators” and “motion graphics designers” tend to rely on very similar tools, both from a software perspective and from a craft perspective Such as Adobe After Effects, Maya, and Photoshop, MAXON Cinema 4D.

 

Kshitij Vivaan (Training Partner of MAAC) offers career courses in Animation, VFX, graphics, web designing & gaming for students from different cities of Gujarat such as Rajsamand and Karauli. MAAC helps these students get the best job placements according to their skills and talents to get the best start to their Professional Careers.

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