Difference Between Animation And Motion Graphics

Difference Between Animation And Motion Graphics

Animation and Motion Graphics are the two words which are quite used in the Media industry and Entertainment. There is a huge difference between the Animation and Motion Graphics.

Why is there a need to know the Difference between Animation and Motion Graphics

Many people are using the term Animation in place of Motion Graphics and vice-versa since they think both terms are same.

Thus, understanding the differences not only help you realize a piece of knowledge but make you recognize that there are two different divisions where you can go. One is Animation Industry, and other is Motion Graphics Industry. Though both the divisions operate under the same roof, yet there is a divergence between the skills of the artists working on it.

1. Animation

The animation is any technique that implies images different from one another and played sequentially.

The animation is something where the modeling artists create a non-existing character with a computer, and a story is framed by other artists such as the Texturing Artists, Lighting Artists, Rigging Artists, and so on.

2. Motion Graphics

Motion Graphics is a broad term that usually defines computer-generated images that do not come from a 3D environment.

Motion Graphics are the various processes by which imagery is created and manipulated outside the setting of a live action by artists such as Compositors, Rotoscoping Artists, Matte  Painters, Keying Artists, etc.

What is Animation?

Earlier the Animation is made by exposing a series of frames or pictures which result in an illusion of apparent movement. At this age of Technology, we have High-Performance Workstation, which helped artists produce High Quality and more realistic animations.

Animation movies is a result of one’s vision and imagination. The most common examples of animation are the cartoon which you watched in childhood. There are many award-winning animated films. They are entirely based on fictional roles and build entirely in a studio of a number of studios. An animation film does not consist of real things or real human

The technique of photographing drawing or positions of models to create an illusion of movement when the film is shown in sequence.

What is Motion Graphics?

Motion Graphics is the process where Animation is embedded into a live action scene, i.e. something which is photographed using a real location, a camera, and actors. It is then processed using VFX Techniques, and various effects in the shot are composited into the scenery.

A matte painting is painted representing the landscape or distant location that allows filmmakers to create the illusion of an environment that is imaginary in real life otherwise impossible to build or visit

The truth is animation and motion graphics have a complex relationship. “Animators” and “motion graphics designers” tend to rely on very similar tools, both from a software perspective and from a craft perspective Such as Adobe After Effects, Maya, and Photoshop, MAXON Cinema 4D.


Kshitij Vivaan (Training Partner of MAAC) offers career courses in Animation, VFX, graphics, web designing & gaming for students from different cities of Gujarat such as Rajsamand and Karauli. MAAC helps these students get the best job placements according to their skills and talents to get the best start to their Professional Careers.

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12 Principles of Animation

12 Principles of Animation

12 Principles of Animation

The 12 Basic Principles of Animation were introduced by the Disney animators Ollie Johnston and Frank Thomas in their book The Illusion of Life: Disney Animation.So, we are aware about 12 Principles of Animation.

The main purpose of the principles is to produce an illusion of characters adhering to the basic laws of physics, but also dealt with more abstract issues, such as character appeal and emotional timing.

1. Squash and Stretch

The most important principle of squash and stretch is to give the illusion of weight and volume to a character as they move. This principle is often illustrated with a bouncing ball the ball looks stretched when it is falling and squashed when it hits the ground.

In realistic animation, an object’s volume does not change when stretched or squashed. If the length of a ball is stretched vertically, its width needs to contract correspondingly horizontally.12 Principles of Animation are very important.

2. Anticipation

Anticipation is used to make the audience for an action, and to make the action looks more real. A dancer jumping off the floor has to bend his knees. This technique can be used for less physical actions, such as a character looking off-screen to anticipate someone arrival, or attention focusing on an object that a character is about to pick up.

3. Staging

This principle is akin to staging in the theatre. Its purpose is to direct the audience attention and make it clear what is of greatest importance in a scene. It helps establish mood, create focus and clarify what is appearing.

It can be done by various ways, such as the use of light and shadow, the placement of a character in the frame or the angle and position of the camera. The essence principle is to keep a focus on what is relevant, and avoiding unnecessary detail.12 Principles of Animation are very important to know.

4. Straight Ahead Action and Pose to Pose

Straight ahead Action and pose to pose refers to the techniques by which animation is crafted.

There are two different approaches to the drawing process

A. Straight Ahead Action: Drawing out a scene frame by frame from beginning to end.

It creates fluid, dynamic illusion of movement, and is better for creating realistic action sequences.

B. Pose to Pose: Starting with drawing a few key frames, and then filling in the intervals later.

In pose to pose is more useful for dramatic or emotional scenes where it is more about conveying an idea than a sense of the real.

5. Follow Through and Overlapping Action

The follow through principle shows that when a character is in action and stops, nothing stops all at same time. So when a character is running, and then stops, their main body will stop, but the other parts of the body will keep moving for a bit after.

In overlapping action principle, which expresses the idea that if a character is in motion, some portions of the character move faster than others.

6. Slow In and Slow Out

The movement of the human body and most other objects needs time to accelerate and slow down. For this reason, the animation looks more realistic if it has more drawings near the beginning and end of an action, emphasizing the extreme poses, and fewer in the middle.

This principle goes for characters moving between two extreme poses, such as sitting down and standing up.

7. Arc

The Arc principle is that all actions in life have a slightly circular motion. When a head turns or arm moves, rarely will it thrust straight in and straight out.

8. Secondary Action

A Secondary Action action is the main action that reinforces and adds more dimension to the main action. The important thing in secondary actions is that they emphasise, rather than take attention away from the main action.

For Example, A person walking can simultaneously swing their arms or keep them in their speak or whistle, or express emotions through the facial expressions.

9. Timing

Timing helps create the illusion that an action is abiding by the laws of physics. Adjusting the timing of a scene, animators can make that scene which looks either slower and smoother or faster and crisper.

10. Exaggeration

Exaggeration is especially useful for animation, as animated motions that strive for a perfect reflection of reality can look static and dull.

It is all about overstating certain movements in a way that helps evoke a point, yet does not ruin the believability of the scene.

11. Solid Drawings

This principle animates animators to be mindful of the fact that while forms may present in 2D, they should strive to look 3D.

The animator needs to be a skilled artist and has to learn the basics of three-dimensional shapes, weight, balance, anatomy, light and shadow, etc.

12. Appeal

Appeal in a cartoon character corresponds to what would be called appeal in an actor. A character who is appealing is not necessarily sympathetic monsters or villains can also be appealing the important thing is that the viewer feels the character is real. There are several tricks for making a character connect better with the audience for likeable characters, a symmetrical.

MAAC Ahmadabad Satellite Road encourages students to make a creative Animation. A student from different parts of the cities such as Patan and Kheda joins Maac Animation Courses to learn various Animation Courses.

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Printing Technique Part 1

Printing Technique Part 1

There is a variety of Printing Techniques that designers can use to solve problems and create visual materials.

Some are older than others, some are not as easily available as they used to be and others are much more expensive and often out of
client budget.

Regardless of the specifics or availability, all of this types of printing are still in practice today. It is important to know what we can do with
printed materials in order to select the best possible materials and processes for the project.

Types of Printing Techniques

  1. Wood Block
  2. Movable Type
  3. Letterpress
  4. Phototypesetting
  5. Offset
  6. Flexography
  7. Engraving
  8. Thermography
  9. Skillscreenprinting
  10. Inkjet
  11. Digital

1) Wood Block:-

A form of letterpress, Word Block printing is one of the oldest techniques for printing and has a long history or development in both Europe and Asia. It is a relief process in which an image is carved in reverse into a piece of wood, inked up and paper is pressed down on top of it to transfer the ink and image. It is one of the rarest forms of printing in use today, due primarily to time consumption. However, there are many sets of type still in existence that were created from woodblocks and are often used in letterpress poster printing.

2) Movable Type:-

Invented in the 15th century, Movable Type is the process of setting type by hand for printing on a letterpress machine. The type can be made of either wood or metal and letters were cut individually by called punch cutters. This style of printing was the first developed that could rapidly, a relative term produce multiple copies of lengthy printed materials and books.It remain the standard printing technique until photo typesetting came in 1950s.

3) Letter Press:-

Letterpress is still alive today, although it exists on a much smaller scale and usually only in specially shops.The process often now involve photo polymer plates that can translate a digital design into a raised plate for use with vintage presses. It has seen a revival of success in recent years in the fine art, craft and design worlds and is often used to create wedding invitations and posters. However, it remains a very flexible and reliable printing method that can be used for almost anything.

Kshitij Vivaan (Training Partner of MAAC Ahmadabad Satellite ) offers career courses in Animation, VFX, graphics, web designing & gaming for students from different cities of Rajasthan such as Jaisalmer and Pali. MAAC helps these students get the best job placements according to their skills and talents to get the best start to their Professional Careers.

Continue in next Week…….. PRINTING TECHNIQUE PART -2

Thanks & Regards

Research & Developed By
Pooja Shah
DGWA Student

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Video Format in Editing

Video Format in Editing


There are some standards defined for video broadcasting. Most countries around the World use one of three main Video Broadcast Standards. These three main standards are NTSC – PAL and SECAM. However, each standard is incompatible with the other. For example, a video recording made in the UK could not be played on US standard VCR’s or shown on the TV. The reason for this is that the UK Video Standard is PAL whereas the US Video Standard is NTSC.

Now let us see what this NTSC, PAL and SECAM are:


NTSC, named after the “National Television System Committee” is the analog television system that was used.
in most of The Americas (except Brazil, Argentina, Paraguay, Uruguay and French Guiana); Burma; South Korea; Taiwan; Japan; the Philippines and some Pacific island nations and territories NTSC technical format is 525 lines per frame at a frame rate of 30 frames per second (fps) at an aspect ratio of 720x480 pixels,

Name of movies in NTSC :

  1. the town (2010)
  2. i saw the devl
  3. coffession of murder


PAL, short for Phase Alternating Line, is a colour encoding system for analogue television used in broadcast television
PAL systems are much more common around the world and can be found in Australia, most of Western Europe, China, some parts of Africa, India, and elsewhere
PAL technical format is 625 lines per frame at a frame rate of 25 frames per second (fps) at a aspect ratio of 720 x 576

Name of movies in PAL

  1. tomoorw when the war begin
  2. total recall
  3. arjun
  4. rio


SECAM (System Electronic Pour Couleur Avec Memory) is very similar to PAL. It specifies the same number of scan lines and frames per second, but differs in that chrominance (color). It is the broadcast standard for France, Russia, and parts of Africa and Eastern Europe.

HD(high definition). Its video ratio are :
1. Full HD 1980 x 1080
2. Half HD is 1280 x 720

MAAC  encourages students to make a creative Animation. A student from different parts of the cities such as Kota and bikaner MaacAnimation Ahmadabad Satellite Road Courses to learn various Animation Courses.

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