In no particular order, here are the 5 Types of Color Palettes in Photoshop, along with examples of each:
Monochromatic Palette
Complementary Color Palette
Analogous Color Palette
Triad Color Palette
Neutral with a POP of Color
Monochromatic PaletteColor palettes that are shades (darker) or tints (lighter) of one color on the color wheel.
Monochromatic Palettes are one of the most popular color (Significance of Colors) palettes used in branding but don’t think that means you are going to look like everyone else.
A complementary color palette features colors directly across from one another on the color wheel.
These are one of the most recognizable, because of the complementary organic qualities of the two colors.
You can use the right colors, like purple and green, or you can use tints and shades of those two colors.
Regarding our Love Connection analogy, think of a complementary palette as a case of opposites attracting.
The lying to your yang, if you will. One is warm, one is cold, and together the two ‘opposites’ bring out the best in each other.
A complementary color palette features colors directly across from one another on the color wheel.
These are one of the most recognizable, because of the complementary organic qualities of the two colors.
You can use the right colors, like purple and green, or you can use tints and shades of those two colors.
Regarding our Love Connection analogy, think of a complementary palette as a case of opposites attracting.
The lying to your yang, if you will. One is warm, one is cold, and together the two ‘opposites’ bring out the best in each other.
Analogous palettes are more of lifelong friends than love affairs. They are familiar, closely related, and never far from the other.
Triad color palettes feature three colors that are equally distant from each other on the color wheel.
This tends to be the most impressive color palette for branding.
The key to success on this one is to keep one color more dominant in your identity and use the others as accents.
On the Love Connection scale, I would file this under ‘open relationship’. The colors work well together, but there’s usually a dominant and a couple of ‘substitutes’ to spice things up when the urge arises.
Just like a real-life relationship, this open link is not for everyone you have to be ready to work out the kinks and make sure that everyone is getting what it needs. It is more important than EVER when it comes to a triad palette that you define how you will use each color. Those who don’t end up failing fast!
Neutral with a pop of color is a color palette that features all neutral tones with ONE shade that pops off the rest. That pop of color can be bright and brilliant or more subtle.
These types of palettes have become popular in the last year and for a good reason.
The mostly neutral elements create a clean backdrop for the real star, the POP of color, which helps create a deep connection between the brand and that particular pop of color. Talk about brand recognition.
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